Wednesday, January 26, 2011

Marketing principles applied to job interview

Advertising oneself to a potential employer requires an individual to consider how they will be evaluated. Since we are applying the "marketing mix" principle to getting a job there are 4 marketing activities (product, price, place (distribution), and promotion. The interviewee is already established as the product because this person is trying to sell themselves to the interviewer in hopes of landing a job. The price activity in this particular situation may refer to the person's agreement of an acceptable salary and/or benefits. The place (distribution) activity may refer to how easy it is for this person to get to this job and be readily available if called on by their consumer, which is the business they are interviewing for. Finally, the promotional activity may refer to the interviewee's resume, which is created to inform the consumer about the product. This model demonstrate that the "marketing mix" principle can be applied as a tool in situations, other than the typical interpretation of product and consumer.