In response to Jordan Robbins' post: Green Marketing

Do you think that the three keys ( Being Genuine, Educating Your Customers, and Giving Your Customers an opportunity to participate) are all that Green Marketing needs to be successful?

            I think that the 3 ways to effectively promote green marketing are all very good ideas. I believe that if the people developing the product actually believe in it, then other peoples’ confidence in the product will also build. In today’s society many companies’ goals have been to sell what will make them the biggest buck. I think people are aware of this and are now looking for a genuine belief and assurance in a quality, environmentally friendly product. Educating customers about the product is extremely important because it explains why the product is significant and how it can help the environment. Many advertisements I’ve seen simply make claims about their product without any explanation, and a more informed person will be able to make a more conscious decision when they buy. The third way is very important because the customer knows that not only is the product they bought filling one of their needs, but its helping out the environment, which is very important to today’s society. I believe that these are the key to promoting a Green Market, but that being said more can always be done.

Consumer Sales Promotion

Recently my family bought a new Honda Element and with it came free Sirius Satellite Radio for 3 months. I’ve noticed a lot of sales promotion deals like this that companies will use to try and lure in potential customers. The idea with the 3-month free Sirius Satellite Radio is that sampling Sirius’ product/service will hopefully turn someone into a customer. Once the consumer of say, a Honda Element has used the Sirius Satellite Radio for 3-months and has gotten accustomed to the service, they may feel as thought they may want/need it. I think that offering these premiums is a great way for companies to get their products noticed. Though it is expensive to give away free products/services I feel that the company will be gaining more loyal customers. People who have sampled a product or service will know what they are getting involved in and will be making a more conscious decision because they are aware that they like it. People sometimes never even know that they would like a product because they might be less likely to buy something they’re unsure or unaware of. 


Have you seen any examples of this type of consumer sales promotion?