Do you think that the three keys ( Being Genuine, Educating Your Customers, and Giving Your Customers an opportunity to participate) are all that Green Marketing needs to be successful?
I think that the 3 ways to effectively promote green marketing are all very good ideas. I believe that if the people developing the product actually believe in it, then other peoples’ confidence in the product will also build. In today’s society many companies’ goals have been to sell what will make them the biggest buck. I think people are aware of this and are now looking for a genuine belief and assurance in a quality, environmentally friendly product. Educating customers about the product is extremely important because it explains why the product is significant and how it can help the environment. Many advertisements I’ve seen simply make claims about their product without any explanation, and a more informed person will be able to make a more conscious decision when they buy. The third way is very important because the customer knows that not only is the product they bought filling one of their needs, but its helping out the environment, which is very important to today’s society. I believe that these are the key to promoting a Green Market, but that being said more can always be done.
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