Recently my family bought a new Honda Element and with it came free Sirius Satellite Radio for 3 months. I’ve noticed a lot of sales promotion deals like this that companies will use to try and lure in potential customers. The idea with the 3-month free Sirius Satellite Radio is that sampling Sirius’ product/service will hopefully turn someone into a customer. Once the consumer of say, a Honda Element has used the Sirius Satellite Radio for 3-months and has gotten accustomed to the service, they may feel as thought they may want/need it. I think that offering these premiums is a great way for companies to get their products noticed. Though it is expensive to give away free products/services I feel that the company will be gaining more loyal customers. People who have sampled a product or service will know what they are getting involved in and will be making a more conscious decision because they are aware that they like it. People sometimes never even know that they would like a product because they might be less likely to buy something they’re unsure or unaware of. Have you seen any examples of this type of consumer sales promotion?
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